R For Diversity
Who Are We?
R for Diversity is a committed brand that offers a craft beer, upholding the values of the LGBTQI+ community.
Its name: ‘R for Diversity’ was not chosen randomly. R simply comes from the first letter of the ‘Rainbow flag’ which has largely inspired our thinking.
Beyond colors, the rainbow flag upholds strong values such as: peace, harmony, tolerance and… diversity.
Diversity is essential, it perfectly sums up our approach.
With ‘R’, we fully assume our position and whatever your gender, sexual orientation or conviction is, we have a beer for you.
Today, we are proud to offer a beer that is committed to donating a portion of its profits to LGBTQI+ associations and projects.
Three years ago, I had the idea to create a beer dedicated to the LGBT community. I was tired of seeing major beer brands coming to LGBT events and venues just to sell their products. They would never really get involved and communicate about the LGBT cause!
I wanted a different beer that would be festive and colourful. A beer that looks like us but more than that, a beer that pools us.
To me, this beer as a true commitment, not just a product.